Häagen-Dazs ice cream is made to be savored slowly and intentionally. The brand needed a delicious evergreen product campaign to inspire people to slow down and savor the day away. Amidst the fast-paced nature of everyday life, we helped spark a much-needed reminder: to take a moment and enjoy the richest, creamiest ice cream. That’s Dazs. Directed by Laura Jane Coulson.
Häagen-Dazs, That’s Dazs
The campaign ran across national OOH, social, digital, retail, print, and more. We paired decadent product photography with delicious slivers of everyday lifestyle to spark some slow satiation in ice cream lovers. Product photography by Suzanne Saroff. Lifestyle photography by Laura Jane Coulson.
Agency: nice&frank
Creative Directors: Nicole LeLacheur, Grace Hwang, Erica Stevens
Director of Connections Strategy: Drew Forrest
Brand Strategy Director: Shaza Elsheshtawy
Jr. Brand Strategist: Drew Marie Petereit
Executive Producer: Tod Puckett
Group Account Director: Noelle Mullholand
Account Supervisor: Ahreana Blair, MS
Production Company: Connect The Dots
Director: Laura Jane Coulson
Director of Photography: Frank Mobilio
1st AD: Lexi Kirsch
2nd AD: Delaney Forrey
Executive Producer: Wes Olson
Producer: Jane Oh
Production Coordinator: Nicole Morra, David Cahill
Set Designer: Kelly Infield
Stylist: Linda Engelhardt
Food Stylist: Casey Dobbins
Editorial: Cut + Run / Tyrone Rhabb, Sarah Mloch
Color: Company 3 / Joseph Bicknell
Sound: Wave Studios / Isaac Matus
Clean-up: Jogger
Music: Still Woozy
Product Photographer: Suzanne Sarroff
Food Stylist: Eugene Ho
Print Producer: Marion Liang