↳ Brooklyn-based Creative Director with a decade spent across agency and in-house brand teams. Her work blends sharp clarity with a stylish wink. She focuses on making things that feel intentionally crafted and cleverly subversive. More importantly, dog mom to Mac.
↳ nicolelelacheur@gmail.com
↳ linkedin, résumé
↳ other half
Experience:
Creative Director, nice&frank, 2024 - current
Associate Creative Director, nice&frank, 2023 - 2024
Associate Creative Director, JOAN, 2022 - 2023
Senior Copywriter, JOAN, 2021 - 2022
Senior Copywriter, Grow, 2020 - 2021
Copywriter (In-House), PUMA, 2018 - 2020
Copywriter, Mechanica, 2015 - 2018
Brand Coordinator, Mechanica, 2015
Account Executive, Belfort, 2015
Account Coordinator, Belfort, 2014 - 2015
Freelance Creative: Otoh, Kamp Grizzly, Butchershop,
HOKA, Unrivaled Studio, Saleah, Favor The Brave
Brands:
adidas, Boston Beer Co., Brawny, Downeast Cider, European Wax Center, Fitbit, Gates Foundation, Google, Häagen-Dazs, HOKA, HBO Max, IPSY, Kodiak Boots, Lays, Les Mills, Liberty Mutual, MIT, Nike, Northeastern University, Oakley, Old Dominion University, Ollie, PERIOD.org, PUMA, Ruffles, Sam Adams, Saucony, Sea Cuisine, Stanford Medical, Uber Eats, Vacation, WebFlow
Awards & Recognition:
Next Creative Leaders ‘25, The One Club, Shortlist
One Show, Gold Pencil, Substitute Dealers
One Show, Finalist, Substitute Dealers
Clio, Silver, Substitute Dealers
Clio, Bronze, Substitute Dealers
Cannes Lions, Shortlist, Health
Andy’s, Shortlist, Substitute Dealers
Fast Company, World Changing Idea
Webby, Nominee, Substitute Dealers
Hatch Awards, Gold, Saucony, Run Your World
Hatch Awards, Gold, Kodiak, Brand Identity
Hatch Awards, Merit, Downeast Cider, Packaging
Mentorship & Education:
Rare With Google, Leadership Accelerator
Allyship & Action, Copywriter & Community Volunteer
4A’s MAIP, Summer Project Coach
The Workshop, Teacher/Guest Speaker
Writing Satire For The Internet, Second City, Course
Press & Publications:
McSweeney’s, Mom, Help, A Drag Queen Broke Into Our School
Rolling Stone, How Do We Save Teens From Fentanyl?
LBB, A Creative’s First Super Bowl: The Less You Know, the Better?
AdAge, Take a throwback thrift ride with Adidas
Adweek, Puma Draws From Jay-Z in Star-Studded Campaign
Adweek, Fitbit Kicks the Energy Up Urging Users to Listen to Bodies
Hypebeast, Here Are The Best 2025 Super Bowl Commercials
Campaign, Adidas re-introduces classic sneaker on ‘Thrift & Ride’
Adweek, Former Drug Dealers Become Educators in Ad Council PSA
Adweek, Fast & Furious Goes Slow in Häagen-Dazs' Super Bowl Ad
USA Today, Häagen-Dazs Super Bowl: Vin Diesel 'not so fast'
LBB, Häagen-Dazs Reunites Fast & Furious Cast for the Super Bowl
Thrive Global, Gonnabe Copywriter: From budding creatives to Ad Land’s new leaders