Formotion is about moving activewear forward. Think bras and tights designed for women, by women. But if adidas was going to talk the talk with their most supportive collection ever, they needed a digital campaign that could walk the walk. It was time to rethink the ecommerce experience so women could buy what they need without losing momentum.
adidas, Watch Us Move
It’s impossible to confidently buy activewear from a static ecomm experience.
Anyone else buy workout clothes to wear while “casually” posing mid-step with one hand in their pocket? Yeah, no Traditional photography does a pretty terrible job of showing off what these products are specifically designed to do—stretch, style and support your every move.
Shoppable 360° content that moves with you.
Plus review across social let her see what other women had to say.
Content linked out to products in a single jump.
Agency: Grow
CD: Dani Meluski
Creatives: Nicole LeLacheur, Nikki Mirsaeid
We captured, crafted and built a suite of dynamic assets that challenged the URL to mirror her IRL. From basketball, to HIIT, to roller skating and more, the improved interactive experience gave her the freedom to explore the breadth of the Formotion line while authentically accounting for her needs as an individual. Four workouts seamlessly stitched into one interactive experience.
