Häagen-Dazs,
Take Your Sweet Time
In a culture obsessed with everything fast and instant, Häagen-Dazs wanted to make slowing down feel aspirational again. (Kind of like if you had a pet turtle.) Because Häagen-Dazs is literally made to be enjoyed slowly. We turned a product truth into a point of view on culture. Launched during the GRAMMYs, Take Your Sweet Time reframed slowing down as a small act of rebellion, and a reminder that some things are simply better when you don’t rush them.
Agency: nice&frank
Client: Häagen-Dazs
Creative Directors: Erica Stevens, Nicole LeLacheur
Freelance Creatives: Sophie Rosenoer, Rachel Goss
Brand Strategy Director: Shaza Elsheshtawy
Jr. Brand Strategist: Drew Marie Petereit
Head of Production: Kim Chavez
Group Account Director: Noelle Mullholand
Account Director: Kevin Romero
Account Supervisor: Ahreana Blair, MS
Director of Connections Strategy: Drew Forrest
Production Company: Park Pictures
Director: Georgia Hudson
Director of Photography: Gaul Porat
Executive Producer: Scott Howard
Producer: Sophie Brooks
Stylist: Ann-Marie Hoang
Editorial: Cartel / Paul O’Reilly
Color: Trafik / Daniel DeVue
Sound: Barking Owl / Meg Ochs
VFX/Clean-up: Untold
Music: Lola Young
Lifestyle Photographer: Anthony Pham
Food Director: Suzanne Saroff