Häagen-Dazs,
Take Your Sweet Time
Slowing down feels almost rebellious right now. That’s just what this work for Häagen-Dazs is all about. Debuting the new brand platform during The GRAMMYs, “Take Your Sweet Time” is a quiet counterpoint to a culture obsessed with speed. A reminder that slowing down to savor something sweet is still a power move, inspiring us all to channel our inner turtle. Directed by Georgia Hudson.
Agency: nice&frank
Client: Häagen-Dazs
Creative Directors: Erica Stevens, Nicole LeLacheur
Freelance Creatives: Sophie Rosenoer, Rachel Goss
Brand Strategy Director: Shaza Elsheshtawy
Jr. Brand Strategist: Drew Marie Petereit
Head of Production: Kim Chavez
Group Account Director: Noelle Mullholand
Account Director: Kevin Romero
Account Supervisor: Ahreana Blair, MS
Director of Connections Strategy: Drew Forrest
Production Company: Park Pictures
Director: Georgia Hudson
Director of Photography: Gaul Porat
Executive Producer: Scott Howard
Producer: Sophie Brooks
Stylist: Ann-Marie Hoang
Editorial: Cartel / Paul O’Reilly
Color: Trafik / Daniel DeVue
Sound: Barking Owl / Meg Ochs
VFX/Clean-up: Untold
Music: Lola Young
Lifestyle Photographer: Anthony Pham
Food Director: Suzanne Saroff