Do you know where your honey really comes from? Most people don’t. With Busy Bee Raw Honey, every drop of sweetness is sourced entirely from the U.S.A., and tested for safety, quality and three times for purity. We created a brand campaign revealing the story of each bottle of Busy Bee honey, traceable behind the label, told through the POV of a bee (or ‘bee-ov’). Each package includes a unique Real Honey Code identifier, allowing customers to go even deeper into the journey of their honey — from the hive, to the flowers, to the packaging site.
Busy Bee, The Home of Honey
Agency: nice&frank
Creative Director: Grace Hwang
Creative Director: Nicole LeLacheur
Senior Art Director: Chelsea Lee
Senior Copywriter: Jared Richmond
Account Director: Louise Lehmuller
Executive Producer: Tod Puckett
Strategy Director: Shaza Elsheshtawy
Junior Strategist: Kahlil Greenberg
Senior Producer: Elizabeth Morse
Director of Connection Strategy: Drew Forrest
Client: Barkman Honey
Production Company: afterhrs
Director: Ben Solomon
Co-Founder / Executive Producer: Thelonious Brooks
Producer: Brendan McHugh
Post Producer: Gina Crow
Director of Photography: Jay Swuen
Editor: Adam Zuckerman
Executive Producer: Thelonious Brooks
VFX Company: Himia Digital
VFX Supervisor: Jimmy Smith
Color House: House Post
Colorist: Dylan Hageman
Music and Sound Design: Acid Springfield
Composer and Sound Designer: Acid Springfield
Mix House: Wave Studios
Audio Engineer: Austin Ferreira
Producer: Eleni Giannopoulos
Executive Producer: Vicky Ferraro