FEEL YOUR POWER
The second chapter of Fitbit’s “Listen To Your Body, Feel Your Power” brand campaign needed to build on the energy of the first, while digging even deeper into personal product stories. To do it, we called on some pretty spectacular, unexpected social influencers to lead our films.
AGENCY
JOAN Creative
CLIENT
Fitbit
Credits
ECD: Lauren Costa
ACD: Nicole LeLacheur
ACD: Hailey Lawrence
AD: Giselle Lucero
CW: Shirley Wang
Producer: Chris Cort
Directors: Anthony Pham,
Michael Barth, John Merizalde