PUMA x FIRST MILE is a collection rooted in social impact and human connection. First Mile is a people-focused network that strengthens micro economies in Haiti, Honduras, and Taiwan by collecting plastic bottles to create sustainable jobs and reduce environmental waste. We created a full-circle story by capturing content on the collection sites in Taiwan, all the way to Olympic Track & Field athletes in the final product. Empowered people, cleaner planet, from the first mile forward.