FORUM BY NYC
When adidas needed to introduce Gen-Z to its iconic 80’s basketball shoe, Forum, it only made sense to let womxn show off how they’d style it their way. With one-of-one vintage looks straight from the past. We took it back to Forum’s OG era by flipping a 1984 city bus, inviting seven fashion influencers and style editors to board, and took them on a “Thrift & Ride” tour to Brooklyn vintage shops – the whole thing documented for social. Not only did the day end with 28 one-off looks for Forum, people at home could enter to win a look styled by their fave fashion influencer.
AGENCY
Grow
CLIENT
adidas
Credits
ECD: Eric Lohman
CD: Marcus White
Sr. CW: Nicole LeLacheur
Sr. AD: Daniela Chávez
Producer: Elijah Hatem
Photographer: Mike Washington
Directors: Jams & Bash
Editor: Tyrone Rhab