Adriana Lima’s Fw19 collection with PUMA leaned into her obsession with boxing. To drop the capsule, we created a private boxing club, Club Lima, and let Adriana take center ring. Shot by Theo Wenner.
PUMA, Club Lima
PUMA Internal Creative Agency
ECD: Josh Tetrault
Creatives: Amanda Sem, Nicole LeLacheur
Photographer: Theo Wenner
Make-up: Patrick Ta
Hair: Danielle Priano