Adriana Lima didn't just front the campaign, she inspired it. Drawing from her love of boxing, we created "Club Lima, an immersive fight club world that gave her FW19 capsule collection a launch as powerful as the woman behind it.
PUMA, Club Lima
PUMA Internal Creative Agency
ECD: Josh Tetrault
Creatives: Amanda Sem, Nicole LeLacheur
Photographer: Theo Wenner
Make-up: Patrick Ta
Hair: Danielle Priano