Whether it’s running, sniffing, eating, playing, or loving hard… dogs are obsessed with life. And Ollie is just as obsessed with dogs. That obsession shows up in everything the brand does–from expertly-crafted fresh food, to custom feeding guides, to unlimited Health Check-Ins. Feed the Obsession™ celebrates a IYKYK habits of the dog-obsessed (yes, even the wacky, slightly neurotic ones). We launched the brand platform with an entire suite of assets–from a new identity system including design and photography, to a family of films that feature the truly dog-obsessed. Directed by Josephine Cardoni. Photographed by Michael Stone.
Ollie, Feed The Obsession
Agency: nice&frank
Client: Ollie
Creative Directors: Erica Stevens, Nicole LeLacheur
ACD: Conor Patterson, Jose D’Alta
Photographer & Design Lead: Michael Stone
Brand Strategy Director: Maria Ragusa
Jr. Brand Strategist: Drew Marie Petereit
Head of Production: Kim Chavez
Post Producer: Gabriela Tamari
Group Account Director: Noelle Mullholand
Account Director: Kori McCool
Director of Connections Strategy: Drew Forrest
PR Lead: Colin Brown
Production Company: SOFTSPOT
Director: Josephine Cardoni
Director of Photography: Liam Reardon
Partner, EP: Tomás Witmore, Vertel Scott
Producer: Daniel Zimmer
Creative Producer: Jacques Boas
Production Designer: Helen Morales
Stylist: Pénélope Strintz
Editorial House: Cabin
Editor: Yago Huntlaudi
Assitant Editor: Katie Pehowski
EP: Hope DuHaime
Color: Trafik / Daniel DeVue
Sound: Wave / Isaac Matus
Finishing: Shepherd
Music: Kylie Minogue
VO Talent: Allison Freed