As fresh dog food became more crowded than ever, Ollie needed to stand for something bigger. We transformed the brand from a dog food company into an all-encompassing dog brand that will go to any length for fur babies. Feed the Obsession™ is a brand platform celebrating the wonderfully irrational ways people love their dogs, extending from a new identity system to an integrated campaign that repositioned Ollie as the brand for the truly dog-obsessed.
Ollie, Feed The Obsession
Agency: nice&frank
Client: Ollie
Creative Directors: Erica Stevens, Nicole LeLacheur
ACD: Conor Patterson, Jose D’Alta
Photographer & Design Lead: Michael Stone
Brand Strategy Director: Maria Ragusa
Jr. Brand Strategist: Drew Marie Petereit
Head of Production: Kim Chavez
Post Producer: Gabriela Tamari
Group Account Director: Noelle Mullholand
Account Director: Kori McCool
Director of Connections Strategy: Drew Forrest
PR Lead: Colin Brown
Production Company: SOFTSPOT
Director: Josephine Cardoni
Director of Photography: Liam Reardon
Partner, EP: Tomás Witmore, Vertel Scott
Producer: Daniel Zimmer
Creative Producer: Jacques Boas
Production Designer: Helen Morales
Stylist: Pénélope Strintz
Editorial House: Cabin
Editor: Yago Huntlaudi
Assitant Editor: Katie Pehowski
EP: Hope DuHaime
Color: Trafik / Daniel DeVue
Sound: Wave / Isaac Matus
Finishing: Shepherd
Music: Kylie Minogue
VO Talent: Allison Freed