Gotham FC, Women’s Soccer,
The New York Way
To welcome professional women’s soccer team Gotham FC to its new home in NYC, we celebrated the club through the spirit of the city itself. The campaign embedded players into the everyday rhythm of New York, capturing the grit, ambition, and controlled chaos that define both the team and its fans. Across hero films, social and influencer content, and out-of-home, the work positioned Gotham FC not just as a women’s soccer club, but as an unmistakably New York institution.
Agency & Production: Young Hero
Client: Gotham FC
ECD: Nick Panayotopoulos
ECD: Roberto Max Salas Dos Santos
Creative Director: Nicole LeLacheur
Executive Producer: Jane Minehan
Line Producer: Taylor Russo
Strategy Director: Jennifer Rhiannon Lewis
Junior Copywriter: Sofia Abela
Motion Designer: Nicole Aguilera
Associate Creative: Alex Nagy
Art Director: Corey Lynch
Managing Partner: Zoë Bunyard
Conform Editor: JME Edits
Animator CFX: Rafael Lozano
VP Marketing: Laura Petro
Senior Director Content: Eve Godat
Content Marketing Producer: Georgia Soares
VP Communications: Jeff Greer
Manager Social: Mikayla Bergér
Director & Photographer: Hannah Sider
Director of Photography: Sam Tetro
Edit: Uppercut
Color: RCO Color & Finishing
VFX: Framestore
Music: Squeak E. Clean