Our bodies are always talking to us — in pulses, heartbeats, sleep, and breaths. All we have to do is listen. Fitbit translates it all so we can do the things we love. So we can listen to our bodies, and feel our individual power. The brand needed a creative platform that would breathe new life and speak to new people, not just the step-counters. So, we tapped “Loop Daddy” DJ Marc Rebillet to become the voice of not-so-gentle motivation. Then, we called on some of the most unexpected people and social influencers to feel their power in all kinds of unique ways.