Our bodies are always talking to us. Fitbit translates it so we can do what we love. For the new brand platform launch, we tapped “Loop Daddy” DJ Marc Rebillet as the voice of not-so-gentle motivation. Then, we called on some unexpected people and influencers to feel their power in all ways. Directed by Anthony Pham and Michael Barth.
Fitbit, Feel Your Power
Agency: JOAN Creative
Client: Fitbit
ECD: Lauren Costa
CD: Kristin Wellmer
ACD: Nicole LeLacheur
ACD: Hailey Lawrence
CW: Laura Schear
AD: Claire Galladay
Producer: Chris Cort
Produce: Brooke McDaniel
Directors: Anthony Pham, Michael Barth
DP: Aiden Ulrich
PD: Tye Whipple
Wardrobe: Ann-Marie Hoang
Color: Kaitlyn Battistelli
Editor: Tyrone Rhab
Directors Cut Editor: Kauai
VFX: Ethos Studio