Fitbit needed to shake its "step counter" reputation and reconnect with a younger generation. Instead of selling fitness metrics, we celebrated self-expression through movement, bringing together DJ Marc Rebillet, creators, and unexpected passions to reintroduce Fitbit as a modern lifestyle brand. The result was a campaign that made Fitbit feel fresh again and put the brand back into the cultural conversation.
Fitbit, Listen To Your Body, Feel Your Power
Agency: JOAN Creative
Client: Fitbit
ECD: Lauren Costa
CD: Kristin Wellmer
ACD: Nicole LeLacheur
ACD: Hailey Lawrence
CW: Laura Schear
AD: Claire Galladay
Producer: Chris Cort
Produce: Brooke McDaniel
Directors: Anthony Pham, Michael Barth
DP: Aiden Ulrich
PD: Tye Whipple
Wardrobe: Ann-Marie Hoang
Color: Kaitlyn Battistelli
Editor: Tyrone Rhab
Directors Cut Editor: Kauai
VFX: Ethos Studio