PUMA wanted to prove that sustainability doesn't require compromising performance. Partnering with First Mile—an organization that transforms plastic waste into textile materials—we launched a running collection for Team USA track and field athletes that showed recycled materials could perform on the world's biggest stage.
PUMA, First Mile
PUMA Internal Creative Agency
ECD: Josh Tetrault
Creatives: Amanda Sem, Nicole LeLacheur
Photographer: David Salafia
Producer: Brenna Bourie