PUMA wanted to prove that sustainability doesn't require compromising performance. Partnering with First Mile—an organization that transforms plastic waste into textile materials—we launched a running collection for Team USA track and field athletes that showed recycled materials could perform on the world's biggest stage.

PUMA, First Mile

PUMA Internal Creative Agency
ECD: Josh Tetrault
Creatives: Amanda Sem, Nicole LeLacheur
Photographer: David Salafia
Producer: Brenna Bourie

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