DOWNEAST CIDER
Downeast craft cider is 100% unfiltered. That means all that apple-y good stuff is still in the can, right where it should be. It also means before drinking a Downeast, it’s best to give it a shake first. I wrote some upside-down can copy to help people get it started.
*Won Hatch Merit 2019, Packaging
ROLE
I helped lead the brand platform and wrote the packaging copy.
CLIENT
Downeast Cider
AGENCY
Mechanica