DOWNEAST CIDER

Downeast craft cider is 100% unfiltered. That means all that apple-y good stuff is still in the can, right where it should be. It also means before drinking a Downeast, it’s best to give it a shake first. I wrote some upside-down can copy to help people get it started.
*Won Hatch Merit 2019, Packaging

ROLE
I helped lead the brand platform and wrote the packaging copy.

CLIENT
Downeast Cider

AGENCY
Mechanica

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